Faster time to pipeline
Unlike organic SEO, paid channels deliver qualified traffic from day one — ideal for product launches, new markets, or filling gaps in your funnel.
Paid pipeline
Paid Media
Performance-driven campaigns on Google and LinkedIn — optimised for B2B tech audiences, not generic consumer traffic.
About this service
Paid media can fill your pipeline quickly — but only when campaigns are built for how IT companies actually buy. Generic B2C tactics, broad targeting, and vanity metrics waste budget on clicks that never convert. Pulsesphere SL designs paid programmes around your ICP, deal size, and sales cycle length.
We manage Google Search, Display, and LinkedIn campaigns for technology brands across Spain and Europe. From account setup and conversion tracking to creative testing and bid optimisation, every decision is tied to cost per qualified lead and pipeline contribution — not just impressions and CTR.
What we deliver
- Google Search & Display campaigns
- LinkedIn sponsored content & InMail
- Retargeting & account-based ads
- Creative testing & ad copy iteration
- Bid strategy & budget optimisation
Ideal for
Brands that need qualified leads quickly while building a scalable paid acquisition engine.
Why it matters for IT brands
Precision B2B targeting
Reach decision-makers by job title, company size, industry, and intent signals on LinkedIn and high-intent search terms on Google.
Continuous optimisation
We test ad copy, landing pages, audiences, and bids weekly — cutting waste and scaling campaigns that produce sales-ready leads.
Full-funnel retargeting
Stay visible to prospects who visited your site, downloaded content, or engaged with ads — nurturing them until they are ready to talk.
What you can expect
- Account audit or full setup with conversion tracking
- Campaign structure aligned to your funnel stages
- Ad copy and creative variants tested against your ICP
- Landing page recommendations or build support
- Weekly optimisation and monthly performance reports
- Clear CPL and pipeline metrics — not vanity numbers
How we approach paid media
Setup
We configure ad accounts, pixels, UTM tracking, and audience segments. Campaign architecture mirrors your buyer journey — awareness, consideration, and conversion.
Launch
Campaigns go live with controlled budgets and A/B-tested creatives. Early data is reviewed daily to catch tracking issues and identify winning angles fast.
Optimise
We refine targeting, pause underperformers, scale winners, and iterate landing pages. Monthly reviews connect ad spend directly to leads and pipeline.